Edsel Advertisement, "This is the Edsel: The Emphasis is on Engineering, but the Accent is on Elegance," 1957

For 1958, Ford Motor Company introduced a new mid-priced brand to better compete with General Motors and Chrysler. Edsel came in four separate series. The top-level Citation featured special molding and medallions, and two- or three-tone paint. The convertible started at $3,766 and the two-door hardtop at $3,500. Ford discontinued the unsuccessful brand during the 1960 model year.