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- Ford Advertisement, "Frank and Ernest...Everybody's Happy Now," 1936 - Sales of both new and used vehicles slumped during the Great Depression. Ford and its dealers tried many things to sell pre-owned cars and trucks. A "Used Car Week" promotion helped stimulate sales, as did Ford's program of reconditioning used cars under the guidance of company experts. Ford also provided salespeople with specialized training materials.
- January 11, 1936
- Collections - Artifact
Ford Advertisement, "Frank and Ernest...Everybody's Happy Now," 1936
Sales of both new and used vehicles slumped during the Great Depression. Ford and its dealers tried many things to sell pre-owned cars and trucks. A "Used Car Week" promotion helped stimulate sales, as did Ford's program of reconditioning used cars under the guidance of company experts. Ford also provided salespeople with specialized training materials.
- Ford Institutional Advertisement on the B-24 Bomber, "Watch the Fords Go By!" - Ford Motor Company built everything from jeeps to gliders during World War II, but its most dramatic manufacturing effort involved B-24 bomber planes. Ford adapted its mass production techniques to aircraft construction at the company's massive Willow Run plant. There were many production problems to solve but, by March 1944, Willow Run workers completed one bomber every 63 minutes.
- 1943
- Collections - Artifact
Ford Institutional Advertisement on the B-24 Bomber, "Watch the Fords Go By!"
Ford Motor Company built everything from jeeps to gliders during World War II, but its most dramatic manufacturing effort involved B-24 bomber planes. Ford adapted its mass production techniques to aircraft construction at the company's massive Willow Run plant. There were many production problems to solve but, by March 1944, Willow Run workers completed one bomber every 63 minutes.
- Advertisement for the 1924 Ford Model T, "Cancel Distance & Conquer Weather" - Ford Motor Company regularly advertised the dependability of the Model T along with the car's ability to handle any terrain -- two characteristics that many consumers believed separated Ford cars from all the rest. In this advertisement, Ford declared that Model T demand was "wide and ever-growing," but in actuality production peaked in 1923 and declined every year thereafter.
- 1924
- Collections - Artifact
Advertisement for the 1924 Ford Model T, "Cancel Distance & Conquer Weather"
Ford Motor Company regularly advertised the dependability of the Model T along with the car's ability to handle any terrain -- two characteristics that many consumers believed separated Ford cars from all the rest. In this advertisement, Ford declared that Model T demand was "wide and ever-growing," but in actuality production peaked in 1923 and declined every year thereafter.
- Smooth Riding Ease and Restful Comfort Make the New Ford an Especially Good Car for Women, 1928 - Automakers have long realized that, in many families, women have the final say in car-buying decisions. Many advertisements, like this one for the 1928 Ford Model A, were directed toward female customers. This ad ran in the August 1928 issue of <EM>Good Housekeeping</EM>, a magazine with a significant female readership.
- 1928
- Collections - Artifact
Smooth Riding Ease and Restful Comfort Make the New Ford an Especially Good Car for Women, 1928
Automakers have long realized that, in many families, women have the final say in car-buying decisions. Many advertisements, like this one for the 1928 Ford Model A, were directed toward female customers. This ad ran in the August 1928 issue of Good Housekeeping, a magazine with a significant female readership.
- 1931 Ford Advertisement, "For Greater Safety on Every Highway" - Safety was an infrequent theme in early automobile advertisements, but it's central in this 1931 ad for the Ford Model A. The advertisement spotlights the Model A's safety-glass windshield, with two pieces of plate glass laminated to a clear plastic layer. If the windshield broke, the plastic held the glass pieces together to reduce the risk of cuts.
- 1931
- Collections - Artifact
1931 Ford Advertisement, "For Greater Safety on Every Highway"
Safety was an infrequent theme in early automobile advertisements, but it's central in this 1931 ad for the Ford Model A. The advertisement spotlights the Model A's safety-glass windshield, with two pieces of plate glass laminated to a clear plastic layer. If the windshield broke, the plastic held the glass pieces together to reduce the risk of cuts.
- 1940 Lincoln Zephyr Advertisement, "Some of its Best Friends Live in the West" - Lincoln's Zephyr received a facelift for 1940. Running boards were removed, the front windows were given vents, and the split rear window of previous years was replaced with a single pane of glass. Overall, glass area in the Zephyr increased by 22 percent. Lincoln dropped the Model K, leaving only the Zephyr and the Continental in its product line.
- February 01, 1940
- Collections - Artifact
1940 Lincoln Zephyr Advertisement, "Some of its Best Friends Live in the West"
Lincoln's Zephyr received a facelift for 1940. Running boards were removed, the front windows were given vents, and the split rear window of previous years was replaced with a single pane of glass. Overall, glass area in the Zephyr increased by 22 percent. Lincoln dropped the Model K, leaving only the Zephyr and the Continental in its product line.
- 1942 Ford Super Deluxe Advertisement, "For 1942 a Beautiful New Ford" - Ford's 1942 models featured all-new front ends and concealed running boards along their sides. Redesigned frames lowered the cars by one inch compared with the previous year. The 1942 models had a limited production run of about 160,000 units. Like other American automakers, Ford suspended civilian work in favor of military production soon after the U.S. entered World War II.
- 1941
- Collections - Artifact
1942 Ford Super Deluxe Advertisement, "For 1942 a Beautiful New Ford"
Ford's 1942 models featured all-new front ends and concealed running boards along their sides. Redesigned frames lowered the cars by one inch compared with the previous year. The 1942 models had a limited production run of about 160,000 units. Like other American automakers, Ford suspended civilian work in favor of military production soon after the U.S. entered World War II.
- Ford Tri-Motor Airplane Advertisement, "First Time Up!," 1928 - Air travel was something completely new for most Americans in the 1920s. Ford Motor Company offered an exciting -- and reassuring -- description of the experience in its advertisements for Ford Tri-Motor airplanes. Passengers "move twice as fast as the fastest express trains" secure in the knowledge that "if all three (engines) fail the plane has a gliding range of miles."
- 1928
- Collections - Artifact
Ford Tri-Motor Airplane Advertisement, "First Time Up!," 1928
Air travel was something completely new for most Americans in the 1920s. Ford Motor Company offered an exciting -- and reassuring -- description of the experience in its advertisements for Ford Tri-Motor airplanes. Passengers "move twice as fast as the fastest express trains" secure in the knowledge that "if all three (engines) fail the plane has a gliding range of miles."
- Ford Motor Company Institutional Message Advertising Campaign, "Servant of the Millions," 1924 - In 1924-25 the Ford Motor Company published "institutional" advertisements in the <EM>Saturday Evening Post</EM> and <EM>Country Gentleman</EM> magazines and a number of newspapers. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and to explain its overall mission.
- 1924
- Collections - Artifact
Ford Motor Company Institutional Message Advertising Campaign, "Servant of the Millions," 1924
In 1924-25 the Ford Motor Company published "institutional" advertisements in the Saturday Evening Post and Country Gentleman magazines and a number of newspapers. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and to explain its overall mission.
- Advertisement for the 1903 Ford Model A Runabout, "Ford High Grade on Any Grade" - Henry Ford wanted to create a lightweight, low-priced vehicle. His automobile would be uncomplicated, able to traverse American roads, and affordable to average Americans. Ford Motor Company's first vehicle -- simple and inexpensive -- is seen in this 1903 ad. Ford, however, was not satisfied and continued to improve and innovate. Five years later, Ford would introduce his Model T.
- 1903
- Collections - Artifact
Advertisement for the 1903 Ford Model A Runabout, "Ford High Grade on Any Grade"
Henry Ford wanted to create a lightweight, low-priced vehicle. His automobile would be uncomplicated, able to traverse American roads, and affordable to average Americans. Ford Motor Company's first vehicle -- simple and inexpensive -- is seen in this 1903 ad. Ford, however, was not satisfied and continued to improve and innovate. Five years later, Ford would introduce his Model T.